Wire

I want to wire the new house with cat5 cable so all rooms have wired network/internet access; as well as the wireless network access. I want to run two cat5e wires to each room. So I decided to get two rolls of cat5e in different color to make running them and connection them easer. Altex sells cat5e for $49 for 1000’ in blue, but for any other color it is $70. Should it not be possible to manufacture wire in different color without changing the price that much? I have looked all over and can’t find another color for the same price.